Tuesday, August 14, 2007

Business Cliches

Seth Godin lists his top ten business cliches:

1) Best practices
2) Synergy
3) At the end of the day...
4) Thinking outside of the box
5) Low hanging fruit
6) Going forward
7) Win-win situation
8) Maximize leverage
9) Web 2.0
10) Giving 110%

Why do business people speak like this?
...the vast majority of buzzwords exist for one reason: to hide. By obfuscating, lying, confusing or just plain avoiding the issue, business people can avoid communicating. Do you have the guts to stop using cliches?
Priceless.

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